Visibility that
generates business
Technical SEO, content strategy and GEO to improve your visibility on Google and in AI engines such as ChatGPT, Perplexity and Claude.
Growth on every search channel
Advanced technical SEO
Full audit and optimisation of your website’s architecture: loading speed, Core Web Vitals, crawlability, indexation, structured data, canonical tags and the technical errors that hold your rankings back.
Content strategy
Keyword research, editorial planning and optimised content that attracts qualified traffic. Articles, guides, landing pages and topic clusters that position your brand as a reference in your sector.
GEO (AI engine optimisation)
We prepare your website for the new AI-powered answer engines: ChatGPT, Perplexity, Claude and Google AI Overviews. We optimise structure, data and content so AI cites you as an authoritative source.
Analytics and reporting
Custom dashboards with the metrics that matter: organic traffic, rankings, conversions and ROI. Monthly reports with trend analysis, opportunities and a clear action plan.
Core Web Vitals
Targeted optimisation of LCP, INP and CLS to clear Google’s thresholds. We improve the user experience and the technical performance that directly affect your rankings.
Strategic link building
Quality links through digital PR, guest posting on relevant publications and linkable content strategies. Natural links that strengthen your domain authority sustainably.
SEO in 2026: Google and beyond
SEO has changed radically. Optimising for Google is no longer enough: millions of users look for information directly in ChatGPT, Perplexity and other AI engines. At VERTEX we work on both traditional SEO and GEO (Generative Engine Optimization) so that your brand appears on every channel where your potential customers look for solutions. Our strategy combines rigorous technical SEO, high-quality content and optimisation for the new AI-powered answer engines.
Our approach to technical SEO goes beyond basic checklists. We analyse your website’s architecture at the level of crawl budget, JavaScript rendering, internal linking, loading speed and user experience. We optimise the Core Web Vitals (LCP, INP, CLS) not just to clear Google’s thresholds, but to deliver an experience that turns visitors into customers. Every technical improvement is paired with a content strategy grounded in keyword research and search intent analysis.
Transparency is one of our core values. Every month you receive a detailed report with the evolution of your rankings, the growth in organic traffic, the conversions attributed to SEO and the actions planned for the next period. There are no black boxes: you will understand exactly what we do, why we do it and what results it is generating. Our goal is for SEO to become one of the most profitable channels in your acquisition strategy.
Frequently asked questions
How long until SEO results show? +
The first technical results (speed improvements, indexation, error fixes) show within 2-4 weeks. Organic rankings for new keywords usually start appearing within 3-6 months. For competitive keywords, solid results arrive from month 6-12. It is a medium-term investment, but the results are cumulative and sustainable.
What is GEO? +
GEO (Generative Engine Optimization) is the discipline of optimising your digital presence so that AI engines (ChatGPT, Perplexity, Claude, Google AI Overviews) cite your website as a source of information. It includes techniques such as advanced structured data, E-E-A-T content, llms.txt files and optimising the semantic structure of your pages.
Do you guarantee rankings? +
We do not promise specific positions, because Google updates its algorithm constantly and nobody can honestly guarantee a particular ranking. What we do guarantee is impeccable technical work, a data-driven content strategy and a measurable improvement in organic visibility. Our clients see average increases of 150-300% in organic traffic over 12 months.
Which tools do you use? +
We work with a full stack: Ahrefs and Semrush for keyword research and competitor analysis, Google Search Console and Analytics for first-party data, Screaming Frog for technical audits, Looker Studio for dashboards, and in-house tools for monitoring GEO and citations in AI engines.
What is the difference between SEO and SEM? +
SEO is organic search: optimising your website to appear in Google’s natural results without paying per click. SEM is paid advertising (Google Ads). SEO takes longer but generates free, sustainable traffic. SEM delivers immediate results, but the traffic stops when you stop paying. Ideally you combine both, and at VERTEX we help you with the SEO strategy.
Ready to get started?
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